We designed the logo for a CrossFit gym in Forest Hills, Michigan, creating a strong and dynamic visual identity. The gym is owned by a husband and wife team who both served in the armed services, and the logo pays tribute to their military background. Our work extended to the outside large signage, the interior branding of the gym, and both gym and square social media logos, all aimed at fostering a motivational and energetic atmosphere. The cohesive design elements inspire members to push their limits and achieve their fitness goals while honoring the dedication and discipline of the owners' service. This project showcases our ability to create powerful branding that resonates with the active and determined spirit of the CrossFit community.