For the 2000 Cadillac STS live training event, I designed high-impact training materials for an immersive experience that featured two full-size race tracks and a massive training tent. This exclusive event allowed dealers to take the STS on the track, experiencing its performance firsthand while receiving in-depth, in-person training. My materials reinforced Cadillac’s luxury and innovation, providing visually engaging, easy-to-follow content that helped dealership staff confidently showcase the vehicle’s advanced features to customers.